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Opportunity brief

Closes in 10 days

NRFP - Global Paid Media Agency

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid media. See Statement of Work (Section C) for detailed requirements. DC is seeking a global agency partner that will help us approach audience development and media investment from a traveller-first, geo-agnostic perspective, prioritizing signals of intent, behaviour, and cultural affinity over market of origin or demographics. While DC has established source markets historically that remain important to its commercial success, the next agency partner will also think beyond geographic boundaries in addition to bringing deep paid media expertise in strategy, planning, buying, and performance optimization.

  • Other sectors
  • Public sector
  • Canada
Buyer / issuer
Destination Canada (DC)
Sector
Other sectors
Country / region
British Columbia, Canada
Public or private
Public sector
Closing date
17 Nov 2026, 13:00 SAST
Closes in 10 days
Estimated value
Not stated
Submission method
As per the notice on CanadaBuys
Tender number
DC-2026-PO-04
Status
Active

Scope summary

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid media. See Statement of Work (Section C) for detailed requirements. DC is seeking a global agency partner that will help us approach audience development and media investment from a traveller-first, geo-agnostic perspective, prioritizing signals of intent, behaviour, and cultural affinity over market of origin or demographics. While DC has established source markets historically that remain important to its commercial success, the next agency partner will also think beyond geographic boundaries in addition to bringing deep paid media expertise in strategy, planning, buying, and performance optimization.

Category: SRV

Key requirements

  • Procurement method: Competitive - Open bidding
  • Briefing session: Not captured. Check the original notice before relying on this.
  • Eligibility and evaluation: set out in the tender documents. Check mandatory returnables, registrations and scoring before you commit.

Required documents

The tender pack is published with the original notice. Use “Download Tender Pack” to open it.

Important dates

Published
14 Oct 2026
First seen by Atlas
16 Oct 2026
Briefing session
Not captured. Check the original notice before relying on this.
Submission deadline
17 Nov 2026, 13:00 SAST

Commercial snapshot

Estimated value
Not stated in the notice
Contract type
Competitive - Open bidding
Category
SRV
Source
CanadaBuys

Live data from Atlas Tender Intelligence, gathered from official procurement portals and refreshed daily. Always confirm details on the original notice.

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