Travel Wales by TfW: Retail, Marketplace and Licensing Ecosystem / Teithio Cymru gan TrC: Manwerthu, Y Farchnad ac Ecosystem Trwyddedu

Transport for Wales (TfW) is exploring the development of a phased Travel Wales retail, marketplace and licensing ecosystem. The ambition is to create a commercially sustainable proposition that generates non-farebox revenue, strengthens the Travel Wales brand, enhances customer engagement, and creates opportunities for Welsh businesses, tourism partners and other organisations. The potential scope may include: • customer research, proposition development and demand validation; • retail strategy, product sourcing and product development; • ecommerce platform provision, payment services and systems integration; • retail operations, warehousing, fulfilment, delivery, returns and customer service; • marketing, content, customer engagement and performance analytics; • station, event and pop-up retail opportunities; • tourism, destination and experience-led products and services; • marketplace capability, seller onboarding and marketplace governance; • strategic partnerships, brand collaborations and sponsorship opportunities; • intellectual property management, licensing and royalty-based commercial opportunities. Potential phased approach Phase 1: Establish the Core Proposition Development and operation of a managed retail, ecommerce and fulfilment service, with TfW retaining appropriate control of brand strategy, intellectual property, customer data and commercial governance. Phase 2: Expand Participation Subject to demand and operational maturity, introduce marketplace capability to enable Welsh suppliers, tourism businesses and selected third parties to participate in the Travel Wales ecosystem. Phase 3: Commercialise the Brand Subject to market viability, explore licensing, royalty opportunities and strategic commercial partnerships. This phased approach is an initial hypothesis for market testing and does not represent TfW's final operating model, commercial strategy, procurement approach or contractual structure. Areas for Market Feedback TfW has not yet determined: • the final customer proposition, target audiences, or initial product and service portfolio; • likely demand, revenue potential or investment requirements; • the preferred operating, commercial and technology model; • the allocation of demand, inventory, investment and delivery risk; • the timing, viability and structure of any marketplace or licensing capability; or • whether delivery would be through a single partner, consortium, prime contractor model, specialist appointments or a phased approach. The purpose of this preliminary market engagement is to test assumptions, obtain market evidence and gather feedback before determining whether and how TfW may proceed. Any future procurement, scope, delivery model, contract structure, value or timetable remains indicative and subject to change. TfW reserves the right not to proceed with any subsequent procurement. ************************************************************************************ Mae Trafnidiaeth Cymru (TrC) yn archwilio'r posibiliad o ddatblygu ecosystem manwerthu, y farchnad a thrwyddedu Teithio Cymru fesul cam. Yr uchelgais yw creu cynnig sy'n fasnachol gynaliadwy sy'n cynhyrchu refeniw nad yw'n deillio o elw o werthu tocynnau, yn cryfhau brand Teithio Cymru, yn gwella ymgysylltiad cwsmeriaid, ac yn creu cyfleoedd i fusnesau, partneriaid twristiaeth a sefydliadau eraill yng Nghymru. Gall y posibiliadau gynnwys: · cynnal ymchwil i gwsmeriaid, datblygu cynigion a dilysu galw; · strategaeth adwerthu, cyrchu cynnyrch a datblygu cynnyrch; · darparu platfform e-fasnach, gwasanaethau talu ac integreiddio systemau; · gweithrediadau manwerthu, warysau, cyflawni, dosbarthu, ffurflenni a gwasanaeth cwsmeriaid; · marchnata, cynnwys, ymgysylltu â chwsmeriaid a dadansoddi perfformiad; · cyfleoedd ar gyfer manwerthu mewn gorsafoedd, digwyddiadau a stondinau codi; · cynhyrchion a gwasanaethau a arweinir gan dwristiaeth, cyrchfannau a phrofiadau; · gallu'r farchnad, rhoi gwerthwr ar ben ffordd a llywodraethu marchnad; · partneriaethau strategol, cydweithredu â brandiau a chyfleoedd noddi; · rheoli eiddo deallusol, trwyddedu a chreu cyfleoedd masnachol yn seiliedig ar freindaliadau. Dull gweithredu graddol posibl Cam 1: Sefydlu'r Cynnig Craidd Datblygu a gweithredu gwasanaeth manwerthu, e-fasnach a chyflawni a reolir, gyda TrC yn cadw rheolaeth briodol ar strategaeth brand, eiddo deallusol, data cwsmeriaid a llywodraethu masnachol. Cam 2: Ehangu Cyfranogiad Yn amodol ar alw ac aeddfedrwydd gweithredol, cyflwyno gallu'r farchnad i alluogi cyflenwyr Cymru, busnesau twristiaeth a thrydydd parti a ddewisir i gymryd rhan yn ecosystem Teithio Cymru. Cam 3: Masnacheiddio'r Brand Yn amodol ar hyfywedd y farchnad, archwilio trwyddedu, cyfleoedd breindal a phartneriaethau masnachol strategol. Mae'r dull graddol hwn yn rhagdybiaeth gychwynnol ar gyfer profi'r farchnad ac nid yw'n cynrychioli model gweithredu terfynol TrC, strategaeth fasnachol, dull caffael na strwythur cytundebol. Meysydd ar gyfer Adborth gan y Farchnad Mae TrC eto i benderfynu ar y canlynol: · y cynnig terfynol i gwsmeriaid, cynulleidfaoedd targed, y portffolio cynnyrch a'r gwasanaeth cychwynnol; · galw tebygol, potensial refeniw neu ofynion buddsoddi; · y model gweithredol, masnachol a thechnolegol a ffafrir; · dyrannu risg galw, rhestr eiddo, buddsoddi a chyflawni; · amseru, hyfywedd a strwythur unrhyw farchnad neu allu trwyddedu; neu · a fyddai'r ddarpariaeth yn cael ei chyflawni drwy un partner, ar ffurf consortiwm, drwy fodel prif gontractwr, apwyntiadau arbenigol neu ddull graddol. Pwrpas yr ymgysylltiad rhagarweiniol hwn â'r farchnad yw profi rhagdybiaethau, cael tystiolaeth o'r farchnad a chasglu adborth cyn bod TrC yn penderfynu sut i symud ymlaen. Mae unrhyw waith caffael, sgôp, model cyflenwi, strwythur contractau, gwerth neu amserlen yn y dyfodol yn parhau i fod yn un enghreifftiol yn unig ac yn destun newid. Mae TrC yn cadw'r hawl i beidio â bwrw ymlaen ag unrhyw waith caffael dilynol.

Category: services

• Procurement method: See the tender documents
• Briefing session: Not captured. Check the original notice before relying on this.
• Eligibility and evaluation: set out in the tender documents. Check mandatory returnables, registrations and scoring before you commit.

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Published

14 Oct 2026

First seen by Atlas

15 Oct 2026

Briefing session

Not captured. Check the original notice before relying on this.

Submission deadline

Not stated

Estimated value

£100k

Contract type

See the tender documents

Category

services

Source

UK Find a Tender

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